The course is based upon ideas contained in the book Know your Network written by Mick Cope.
Personal
networking
– How to make your connections count
You
(or you people) need to develop a network but are uncertain as to your
capability to make the first steps into the networked world. You need a
simple framework that will help you to map, measure and manage your network
as it grows.
Personal networking is a really quite simple - you know someone, who knows someone else, and by virtue of your connection you get tickets for the cup match, rock concert or garden fete. This added value comes from your ability to make the most of existing connections and importantly create new connections in areas where you might want to exert influence in the future.
By using your professional network you can enlist others to share your brand with their connections and you can share their brand with your contacts. When all works well then the social capital created across your network can exceed the sum of the parts. This is the emergence of compound value simply because people have taken a selfless approach to helping themselves and others. You grow, your team grows, the company grows and society grows because the collective talent of its people is being optimized.Networking is nothing new. When Socrates
stood in the square in Athens disseminating his wisdom or Queen Elizabeth I
rallied support to gain control, they were networking with intent. They
understood that by mobilizing their power of the people around them they could
take their ideas to market and help enhance and realise its value. You also need
to understand how to build and manage your network to ensure that you too maximize
your float in the market.
This programme will help people understand the fundamental need to network and how it is one of the core skills to gain in the new-networked economy. They will also be introduced to the idea of NetCharting – a new way to map a personal network and develop action to enhance its effectiveness and value.
By
the end of the programme the delegates will understand how to:
Define
and build their personal network
Define
their network brand and how to help other sell them in a crowded market
place.
How to foster and maintain trust based relationship.
The
steps necessary to maintain an effective network once it is in place.
The course makes use of the delegates current network connections as the vehicle to understand the principles and practices associated with effective networking
Anyone who wishes to expand their value and influence in their
existing or new market areas.
The
following prices are based on a delegate rate and on the assumption that the
client provides training and residential accommodation for the delegates and all
tutor costs. 2-day residential/non-residential event starting at 9am on day 1
and finishing at 5pm on day 2 - £699 with a minimum of 10 people
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The course is based upon ideas contained in the book Know your Network written by Mick Cope. |
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| Day 1 | |
| Activate
Abundance The
whole ethos of natural networking must be grounded in an abundance
mentality. This is unlike some networking approaches, which hint at the
“use others to get rich quick” approach. This framework is
grounded in the principle of shared success.
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|
| Build
Bridges. Network development means that you will
probably have to walk up and talk with people you don’t know and who
don’t know you. This means that you have to develop the ability to
approach any stranger anywhere at anytime and start a conversation. Even
more, to turn this conversation into the start of a potential
relationship where you might wish to develop a working or social
connection.
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|
| Chart
the Connections In the same way that your bank balance
shows the current value of your financial capital, a network chart will
indicate the reach and strength of your social capital. From this you
can start to derive a fairly accurate idea of how the connections can
help turn your personal capital into social capital
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| Day 2 | |
| Dare
to be different If you are planning to network seriously
then people must be able to remember who you are and what you do. To
achieve this you need to ensure that you stand out in their mind. If you
want your network connection to sponsor and support you, they need to
know what you offer and how it differs from everyone else in their
network.
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| Entrust
Others By virtue of joining a network I am
explicitly and openly associating myself with other people. As such I am
entrusting them with my personal or professional brand.
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| Fuel
the Flow In the same way that you might take time
at the end of each week to keep a check on finances, you need to check
and update your social system.
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(c) Mick Cope 2003
